Indoor plants have been proven to have a positive impact on the everyday lifestyle and well-being. However, we believe that many people are overwhelmed with the responsibility of plant care. This prevents them from experiencing the benefits of it.
The Solution: Create an app with…
Tools Used: Figma, Figjam, Trello, Miro, Zoom, Slack
We hypothesize that with increased support in plant care, more individuals would be inclined to embrace plant ownership - thereby enhancing the aesthetics of their living environment. This would also offer a chance for learning and fostering connections within their community.
Interview Plan:
As user researchers, we want to understand the goals and motivations that current and aspiring plant parents have behind owning plants, and also what challenges they face.
We conducted a total of 8 interviews for our researching process. Four of the interviews were conducted 1:1 and four were conducted via Google forms.
User Interview Insights: We organized the results of our interviews into sticky notes, each color representing a different interviewee.
We then organized our insights into an affinity diagram:
Based on the feedback collected from interviews, we tailored our proto-persona into a more research centered/accurate potential user:
User Insight Statement: A beginner plant owner with limited space at home wants to gain confidence in nurturing indoor plants but feels overwhelmed and lacks the necessary gardening knowledge.
How might we create an intuitive application that assists users in discovering ideal plant species tailored to specific environments, fostering effortless cultivation and harmony between plants and their surroundings?
We conducted a competitor analysis to see how our ideas and vision compare to similar existing apps and sites. Our goal was to pinpoint a competitive edge we could integrate that would make our app stand out amongst the rest.
We conducted the analysis on 4 companies (See Here).
Direct Competitors:
Indirect Competitors:
Moving into the design stages, as a team we decided on what features to prioritize:
We began with a basic version of how we envisioned the app to look, in black and white with clickable elements in blue.
After some group brainstorming, feedback from our instructors, and insights pulled from our guerilla testing - we altered a lot of the layout and elements of each of the main pages and created a second iterated version that encompassed all of these changes.
We then began on a higher fidelity prototype, adding more creative vision to the clickable prototype.
Low Fidelity
Mid Fidelity
UI & Branding
High Fidelity
Testing Plan Summary:
Key Takeaways:
